signage & display >
design meets technicalities...
> full, part or isolated signage?
> identify appropriate materials
> liaise with the signage contractor
> source technical drawings for accuracy
> photographic and/or technical mockups
> final hi-res files and instructions
Designing signage and display generally involves adapting existing branding to the specific purpose and space, with special consideration of the viewing situation in which the signage is to be placed.
GND prepares 'flat' design proposals and/or photographic 'mockups' depending on the circumstances, then provides the signage company with the necessary files and directions.
In most of the case studies below, GND liaised closely with both client and supplier to ensure the correct mechanical and technical specifications were addressed, and provided recommendations on what sort of messages or content was appropriate.
In the case of external signage, making recommendations regarding viewing angles and location was also part of the task.
pet horse & farm
van vehicle wrap
Pet Horse & Farm purchased a new delivery van for it's new online shopping and home delivery service, and wanted to carry over the branding elements GND had created for it's corporate image and retail products. Inportantly, PH&F wanted something striking that also pomoted their new service, and integrated a montage of images that reflected pet ownership amongst it's varied customer base. GND worked closely with PH&F to identify possible individual images, and then integrate them into the overall van design. A series of mockup designs of the rear, sides, front and roof were prepared for consideration and final approval.
more > GND sourced technical drawings of the new van to use as a template for the the design, and then worked carefully around and with all the various contours and fittings on the vehicle, to achieve both a strong visual, and practical solution. GND worked with PH&F's preferred signage supplier to provide correct spec files for output to vinyl, and ensure the quality of the end result.
“The van looks sensational! Thanks for all your work, very happy with the result."
James van de Pol
Manager, Pet Horse & Farm
frankling custom feeds
Frankling wanted GND to design some large format corflute signs for retail display, based on the previous design work GND did on Frankling's BOPP range. Central to the task was being able to represent all products in each of two ranges, on a single corflute. GND worked through the issues and options with Frankling and finalised all necessary final artwork.
more > GND sourced low cost corflute printing, including country deliver direct to the client.
"All arrived as expected. They've come up wel”
National & Sales Manage, Franklng Custom Feeds
internal & external office signage
BSS wanted to upgrade it's office street frontage signage, and internal directional signage, for a cleaner, more professional image. Flat proposals and photographic mockups were prepared, including recommended dimensions and placement. GND worked closely with BSS's signage supplier to ensure correct translation of designs to the finished result, including colour advice. The reception buzzer panel required a custom-designed and made solution to integrate with the existing 'art deco' style unit, and still be readily altered to accommodate changing tenants.
more > BSS also wanted to integrate the signage of it's sub-tenants on an equitable and proportional basis. GND liaised and negotiated with the sub-tenants on BSS's behalf, to ensure the end designs fitted the overall strategy, and that they were happy with their representation.
“Thanks for your great work on pulling all this together Grant. We are all very happy with the end result, and your efforts to manage everyone involved."
Managing Director, BSS Group
truck curtains and rear doors
Specialty Mix were looking to improve their branding presence on a new addition to their truck delivery fleet, and promote their own range of GND-designed BOPP packaged 20kg bird seed products. GND proposed a design utilising the packaging design, and the logo created for it, along with images of the bird seed packaging. A series of pdf drafts were sent and minor ammendments made before the design was finalised.
more > Based on flat arwork created for the BOPP packaging designs, GND used 3D simulation software to create renderings of the full range of bags to be utilised in the truck curtain design. GND also liaised extensively with the truck curtain manufacturers to ensure correct format files were provided for the final printing.
“Got the new truck today looks GREAT! Thanks."
Specialty Mix Stockfeeds
Having designed Southern's new BOPP bag, including creating new branding elements, Southern commissioned GND to carry the new branding across to their fleet of sales staff utes. GND liaised with Southern's regular, local signage contractor, and provided print-ready files for final vinyl output. For both Southern's A and B double truck trailers, GND adapted the same design, again providing print-ready files.
more > GND sourced technical images of the new utes, so signage could be designed correctly to scale, and provided mockups for both client and signwriter to clearly indicate the finished result, and differences between the treatment of either side of the vehicles.